The fees involved for a local business listing may be less than the fees for improving your company website’s organic listing, Google Secret Loophole .What Determines Rank?Ever wonder why your companies listing in Google does OK in the main body of Google’s search results page but is not in the top 10 of those pesky Google Local Business Listings?Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind’s Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in the Local Business Listings and in the Organic Search Rankings