I went into business with a friend of mine last year, and it became obvious that the business was struggling. He had done nothing to optimize his search results online, and there was very little advertising that I could see. Fortunately, I had done my research, and I had already retained a ppc consulting firm to get us back on track. They came up with a plan to place some phrases and words on the site to draw customers in, and I could tell whenever a customer was prompted to call based on a specific adword. This service brought us back up to where we should be!

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